Documenting Best Days
With 5,600 nurses working in multiple locations throughout Virginia and North Carolina, Sentara Healthcare is committed to recognizing their nursing professionals. For the past six years, Sentara has partnered with Red Orange Studio to produce a Nursing Annual Report that highlights the accomplishments of nurses and honors the role of the professional nurse within the system. The challenge from nursing leadership in 2017 was to produce a report that also celebrated the joy of nursing – and gave the nurses a voice in telling their stories to increase nurse engagement. The Red Orange team worked with Sentara to produce a custom video that features nurses from across the system with a diverse representation of roles, divisions, career stage and geographic location. Video interviews allowed the nurses to share their “best day” as a nurse, providing an opportunity to remember and celebrate all the best moments that are part of the nursing experience.