Sentara Nutrition as Medicine - Richmond Virginia Graphic Design and Website Development

Sentara Nutrition as Medicine

In 2018, Sentara Healthcare launched an integrative nutrition conference designed to educate attendees on the clinical benefits of a whole-foods, plant-based diet. The day-long event featured national experts speaking on the benefits of a plant-based lifestyle and how it can be used to treat, reverse, or prevent widespread chronic diseases such as heart disease, diabetes, and obesity. The inaugural event presented the unique challenge of appealing to two audiences (medical professionals and consumers) and was established to generate referrals and participation in the Sentara Ornish Lifestyle Medicine Program.

Creative Services

Logo & Tagline Development
Digital Advertising
Event Marketing
Onsite Photography & Videography
Print & Collateral Design

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Collaborative Approach

As a brand partner, Red Orange supported the event by creating conference materials including a landing page, event logo, video, digital and print ads, radio spots, signage and collateral materials. Working closely with Sentara team members and other partners on the event, Red Orange helped established a visual identity and consistent messaging for the conference.

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Understanding the challenge of appealing to a clinical audience while also attracting health-conscious consumers, the event visuals were designed with clean, simple elements that support the Sentara brand. Messaging focused on the clinical benefits of a whole-foods, plant-based diet as well as the featured speakers including renowned physicians and authors in the field. The event video told compelling stories of success from patients who have experienced health improvements after adopting a whole-foods, plant-based diet.

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The Nutrition as Medicine conference sold out and was well received by attendees and the community. Sentara continued to build on the momentum of the event with another successful conference the following year and the Sentara Ornish Lifestyle Medicine Program continues to produce results for participating patients who have experienced decreased depression, increased exercise capacity and decreased cholesterol.

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