Enduring Spaces
Enduring Spaces, formerly known as Chesterfield Alternatives Inc., engaged Red Orange for nonprofit marketing support when they were faced the challenge of being an under-recognized nonprofit providing essential housing for individuals with mental illness, intellectual disabilities, and substance use disorders.
With more than 30 properties and a commitment to innovative solutions, they sought a brand strategy and visual identity that reflected their mission and positioned them for growth.
Red Orange Studio collaborated with their leadership on some nonprofit marketing strategies to create a new name, logo, and website that would authentically represent their brand and help tell their store to a broad community.
Nonprofit Marketing with Stakeholder Collaboration
Our strategic collaboration with Executive Director Daniel Reeves and the Board was pivotal. We began with an in-depth discovery process that revealed the existing name’s challenges in reflecting the organization’s mission and growth potential.
By prioritizing the naming process, we laid the groundwork for a cohesive brand identity that would resonate with stakeholders and the broader community.
A Meaningful Brand Name and Visual Identity
The new name, Enduring Spaces, embodies the organization’s commitment to compassionate and adaptable housing solutions.
Alongside a modern logo and a welcoming color palette, the branding elements were designed to communicate clarity and warmth, effectively aligning with their mission to support vulnerable populations. The new website tells the story of Enduring Spaces and gives the organization a home of their own to grow their digital presence.
Positioned for Growth and Recognition
The collaborative approach to nonprofit marketing not only saved costs but also ensured that the brand accurately reflects Enduring Spaces’ mission, positioning them for future growth and visibility.
The logo, stationery, and website enable the team to effectively share their story with potential partners and donors, paving the way for expanded impact in the community.
