Red Orange Blog

Our creatives frequently turn to color in design to convey emotion, hierarchy and emphasis. As fun and organic as colors are, it's important to remember that their existence is actually rooted in science. ...

By Jolinda Smithson

Design Tactics, Technology Tips, Web Design Tips

Merging Lead Generation and Web Design

How are you attracting prospective clients with your website? Find out how your website design goals might benefit from a lead generation strategy....

By Caitlyn Fralin

Marketing Strategy, Technology Tips, Web Design Tips

Intro to Google Analytics

You might have a great looking website, but how are you making your decisions about what content goes up? Google Analytics provides the tools you need to measure success and help direct your marketing, content and design....

By Matt Gordon

Community Outreach, Logos, Marketing Strategy

Our First PIP Project Has Come to a Close!

The first Red Orange Studio PIP Project concluded successfully this December with the 2018 award recipient, Safe Harbor Shelter. People Inspiring People With a program vision of “People Inspiring People,” it was our mission to equip Safe Harbor’s team with the tools and insights to support their work...

By Caitlyn Fralin

Design Tactics, Marketing Strategy, SLICE: Small Business Division

5 Questions You Should Ask Your Brand

These days, brand authenticity is at the forefront of customer loyalty — but how can customers be expected to be loyal to a brand that isn't sure of its identity and purpose?...

By André Johnson

Design Tactics, Technology Tips, Web Design, Web Design Tips

A Starter Guide to ADA Compliance for Websites

As the web continues to evolve in form and function, today’s business owners and marketing professionals need to know how to evolve with it. One of these efforts has focused on making online resources accessible to people with disabilities, who currently represent about 15% of...

By Susie Fife

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