About Us - Richmond Virginia Graphic Design and Website Development

About Red Orange Studio

Red Orange Studio is a tech-savvy creative agency that packs a punch when it comes to brand creation, graphic design and marketing solutions. We know businesses need a brand that makes a splash in the marketplace – and produces results as well. We’re here to create unique web and print media that is both visually captivating and strategically effective.


With core staff members located in our Shockoe Bottom studio (Richmond, VA), Red Orange Studio also has a virtual team of industry professionals who help us serve clients across the country. Our collaborative approach means you’ll have top-notch talent handpicked to meet the specific needs of your project. (It also means we’re streamlined enough to avoid large agency overhead fees, yet flexible enough to grow with you!).

We’re not here to impress you with our award-winning designs, our prestigious client portfolio, or our long list of credentials; we’re here to help you solve problems.

Working with Red Orange Studio isn’t like working with any other design company. When you meet Susie and the team, you’ll understand that you’re entering into a totally different relationship – and is completely centered around your success. From start to finish, Red Orange Studio is interested in achieving your business goals with creative and technical solutions. We’re not here to impress you with our award-winning designs, our prestigious client portfolio, or our long list of credentials; we’re here to help you solve problems. If you’re looking for creative design, strategic thinking and a fresh new partnership, give us a call and let us know how we can create juicy results for your business.

small team with big impact

Susie Fife, CEO and Creative Strategist
Creative Strategist, Chief Executive Officer

Susie Fife

Fueled by a passion for great design, genuine relationships and business excellence, Susie Fife founded Red Orange Studio in 2005, and has grown the company into a team of top-notch designers, illustrators, developers, copywriters, photographers and other marketing professionals.

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Theresa Cennicola, Chief Operating Officer at Red Orange studio
Vice President & Chief Operations Officer

Theresa Ceniccola

Red Orange’s Vice President and COO, Theresa Ceniccola is a masterful writer, communicator and marketing strategist and has spent years honing these skills to equip clients with compelling messaging and effective tactics. A core asset, Theresa’s job is to focus on the results – she’s monitoring and measuring to make sure every project is meeting client goals.

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Paula Cuchic, Administrative Assistant
Office Administrator

Paula Chuchic

The bright, welcoming face you see when you walk through the Red Orange doors belongs to Paula Chuchic, our Office Administrator. Our go-to resource for scheduling client meetings and managing accounts payable, her diligent work ensures that the rest of the Red Orange team can concentrate on what they do best.

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Haley Hollenbach, Senior Graphic Designer at Red Orange Studio
Senior Designer

Haley Hollenbach

Haley Hollenbach brings impeccable page layout and timeless design to each project, served with a smile. As a Senior Graphic Designer at Red Orange, she spends her day visualizing and crafting powerful designs for brands, print and web. With over 16 years of experience in primarily the university and academic sector, Haley is equipped with the expertise to design with multiple perspectives in mind so her clients can meet their goals.

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Bio Image Kristy May
Art Director

Kristy May

As Art Director of the Red Orange team, Kristy May takes a collaborative approach to all of her projects. She is genuinely interested in the success of her clients and thoughtfully explains to clients how her design can support their goals, so they are comfortable and confident in their decisions.

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Business Development Director

Kim Moss

You won’t encounter many people as passionate about creating long-lasting, sincere relationships as Kim Moss. As our Business Development Director, Kim’s main focus is on developing and nurturing relationships with prospective clients, as well as potential partnerships that would help Red Orange to make a bigger impact for our clients.

Caitlyn Fralin, Account Manager at Red Orange Studio
Senior Account Manager

Caitlyn Fralin

With a passion for marketing and business strategy, Caitlyn Fralin has taken her role as account manager by storm since joining the Red Orange team. Caitlyn’s open, honest communication with clients keeps them on track when it comes to budgets, reports and their marketing goals. Detailed and optimistic, she asks the right questions and does the research to ensure her strategy ultimately drives every client’s bottom line.

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Matt Gordon, Content Marketing Specialist at Red Orange Studio
Content Marketing Specialist

Matt Gordon

Nothing is too complicated or too technical for Matt Gordon to take on. As our Content Marketing Specialist, Matt is always up for the challenge – especially when it means solving a client’s problem and learning something new in the process! A true team player, Matt thrives off of collaboration and is grateful for the opportunity to write and design for small businesses and large organizations throughout the state.

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Alex Georghiou Frankart, Graphic Designer
Graphic Designer

Alex Georghiou Frankart

Small, yet mighty (as she says), Alex glides through our doors every day with practically endless energy and enthusiasm. She’s not afraid to roll up her sleeves and dig in to advocate for her clients—in fact, it’s one of the things she loves most about being a graphic designer. While she doesn’t take herself too seriously, Alex is focused and determined—working until the job is done, and done right.

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Our Brand Story

Rooted in love. Overflowing with creative juice. Designed for long-term collaboration.

Red Orange was the firstborn brand of founder Susie Fife and her husband John — a blend of their two favorite colors, which they merged artfully to create their wedding design. It later grew to become Red Orange Studio — a marriage of creativity and technology to support small businesses and large brands. Our unique combination of strategic marketing and remarkable design gives Red Orange clients a powerful tool for their brand success.

The Red Award

Red is a color associated with ENERGY, STRENGTH, and RADIANCE. It represents PASSION, COURAGE, WILLPOWER, CONFIDENCE, DESIRE and LOVE.

The RED AWARD is given to the teammate who exemplifies determination and diligence throughout the year with clients and projects. The RED AWARD recipient creates solutions, solves problems, and fights to make it right.

Congratulations, Kristy, for receiving the 2019 Red Award! Thank you for all your hard work and dedication to our clients!

The Orange Award


The ORANGE AWARD is given to the teammate who serves as a leader and encourager to the team. This recipient shows grace in tough situations, provides solutions for other team members to excel and deeply cares about both the projects and the people.

Congratulations, Haley, for receiving the 2019 Orange Award and thank you for the commitment to the success of the companies we serve!