Sentara Health
Healthcare Marketing and Brand Awareness Campaign
Following a rebrand, Sentara Health engaged Red Orange to develop the creative for a regional brand awareness campaign – the largest ad campaign in their history. Working with Lewis Media Partners, we developed the strategy and theme for the healthcare marketing campaign, designed the landing page and created more than 65 assets including digital, print and outdoor ads.
Creative and Media Strategy Align to Increase Brand Awareness
Built on a solid foundation of research, the creative and media strategy for the Sentara brand awareness campaign was designed to position the organization as one comprehensive health system and to engage audiences throughout the region. Sentara worked with several partners including a research firm to develop audience profiles and key messages, which served as a guide for both the media strategy and creative strategy.
Cohesive Branding with Customized Imagery
The Red Orange team developed a creative strategy that visually supported the message of one cohesive healthcare system while customizing ads for each region to align with the audience and location-specific services. Stakeholders representing each region provided insight while the brand management team ensured consistency. We designed the campaign landing page, adhering to the brand standards and IT requirements of the existing website.
Healthcare Marketing in Virginia and North Carolina
The brand awareness campaign launched in several markets in Virginia and North Carolina, and included digital, print and outdoor creative. With the message of improving health every day, Sentara built awareness of their brand and their mission across the many communities they serve.