Building Volunteer Programs That Stick: How Purpose-Driven Companies Can Amplify Impact
At Red Orange Studio, we believe that business is about more than the bottom line. True success comes when we create impact—doing good for our community while doing great work for our clients. That’s why volunteerism has been part of our DNA for nearly two decades, and why we continue to refine and grow how we engage in community service.
Recently, we shared insights with business leaders at a Virginia CEOs Square Table discussion on how to design volunteer programs that are not only meaningful, but also sustainable. The conversation reinforced what we’ve long believed: employee volunteerism is one of the most powerful ways to align company values with community needs.
Why Volunteerism Matters for Business
Volunteerism isn’t just a feel-good activity. Structured programs deliver measurable benefits:
- 7x higher employee engagement (12x if you give your employees options)
- Stronger in brand trust and reputation
- Improvement in retention with 94% of companies say volunteering helps build a resilient business
(source: Benevity, 2025 State of Corporate Purpose Report)
Making It Work: A Three-Step Framework
- Brand Alignment – Choose focus areas that reflect your brand values, your people, and your culture. Give your employees a few options for engaging.
- Track Key Metrics – Measure hours, participation, pro bono contributions, and impact stories.
- Share the Impact – Communicate outcomes transparently—internally with your team and externally with clients, partners, and the community.
“We want this to be more than checking a box on social media. The goal is to create something meaningful that connects with who we are as a company.”
– VACEOs CEO
How B Corp Helps Us Stay Accountable
As one of only 40 certified B Corps in Virginia, Red Orange Studio is proud to meet rigorous standards for social and environmental performance. B Corp certification requires us to measure and report on the impact of our volunteerism, ensuring that our commitment to doing good is not just aspirational, but proven.
A Practical Example: The PIP Project
Our own initiative, The PIP Project (People Inspiring People), provides pro-bono marketing and creative services to nonprofits each year. Since 2018, PIP has awarded more than $300,000 in services, enabling mission-driven organizations to amplify their impact. By branding and formalizing the program, we’ve ensured it remains sustainable year after year—and provided a model for other companies to follow. Together with our PIP Partners, we’re on a mission to provide $1 Million in pro-bono services to nonprofits in Virginia by 2030.
Getting Started
If you’re considering how to launch or strengthen your own volunteer program, begin with these steps:
- Identify 1–3 causes that authentically align with your brand.
- Define clear goals and metrics.
- Assign a “champion” to coordinate efforts.
- Keep it simple, sustainable, and fun.
“Start with what you have and where you are. Don’t overcomplicate it. Even one initiative can make a lasting difference.”
– Susie Fife, CEO & Strategist, Red Orange Studio
When businesses approach volunteerism with intentionality, we can create programs that engage employees, strengthen communities, and build a legacy of impact.