Healthcare Trust Institute
Healthcare Trust Institute came to Red Orange Studio with an ambitious goal: launch a first-of-its-kind conference starting from nothing more than a name and a destination. Tasked with creating a complete event brand and digital presence, our team delivered a sophisticated, trust-forward identity and conference experience that successfully established a new annual flagship event at the intersection of health data privacy and trust through innovation.
Healthcare Event Branding
Grounded in strategy and inspired by optimism, our creative approach focused on positioning the conference as intimate, substantive, and influential. Drawing from mid-century modern influences and Palm Springs’ legacy as a convening place for ideas, we crafted a visual system that balanced policy gravitas with warmth, accessibility, and modern elegance—ensuring the brand felt elevated without feeling inaccessible.
Event Website and Marketing Materials
Red Orange Studio created a flexible conference identity designed to evolve year after year, anchored by a distinctive logo system and supported by a custom conference website.
From sponsor materials and signage to presentation templates, email communications, social graphics, and on-site visuals, every touchpoint worked together to deliver a cohesive, professional experience that reflected the seriousness of the issues while encouraging meaningful connection and collaboration.
Experience the Site
Watch the video or visit the link below to experience the ADAPT website for yourself.
A First-Year Conference That Set the Bar
The inaugural conference exceeded expectations—welcoming highly engaged attendees and generating momentum strong enough to secure a second event. From seamless website usability and increased traffic to on-site execution that impressed speakers, sponsors, and attendees alike, Red Orange Studio helped Healthcare Trust Institute bring their vision to life through close collaboration, ongoing support, and a brand that felt both timeless and uniquely its own.
