The PIP Project has created such a rewarding opportunity for us at Red Orange to connect with our community and interact to local non-profits on a more personal level. Selecting our PIP Award recipient, Safe Harbor Shelter, was a tough decision – especially because of all the other worthy non-profits that had taken the time to apply. We were so humbled by the response, and felt that there was still an opportunity to meet and learn from some new people. Earlier this month, we invited those PIP Award applicants to a Coffee and Conversations session that was specifically dedicated to branding and marketing strategy. And it was a great success!

Jolinda, our Business Development Director, led the discussion on the value of a brand audit and the strategy behind building a cohesive brand. We covered the challenges, trends and costs that are associated with branding, as well as suggestions and solutions. Theresa, Red Orange COO, was the lead on building the framework for a solid content marketing strategy. Many questions were asked and great conversations were had! We loved putting faces to names and the chance to learn from one another. We look forward to seeing you all again soon! Many thanks to our wonderful PIP Award applicants and to Brewer’s Café for the delicious brew!