“Creativity without strategy is called art, creative with strategy is called advertising”

What makes a good logo? How do you know what to put on you website homepage? What images best represent your brand? These are questions many of our clients rely on us to answer. They turn to creative experts to determine the best design solutions for their business. But here’s our little secret – we use more than our creativity to answer those questions. We depend on data driven design solutions to create a strategic approach to branding. That’s because we know you need a strategic, targeted approach to marketing and design, or you risk missing your target and yielding no return.

What exactly is a design-driven strategy?

At its core, strategy is nothing more than a plan backed by data. Strategy not only outlines the fundamentals (who, what, when, where, how and why), but it should be based on what works for your business in your industry with your customers. While many business owners can make assumptions, the most successful business owners turn to the facts. The key is in measuring and evaluating your marketing efforts and using that data to make decisions within your design strategy. As the old expression goes, the numbers don’t lie!

Where does the data come from?

Often times, companies know that they should refresh their website, but find it difficult to articulate what specifically needs to change. That’s where a tool like Google Analytics comes into play.

Google Analytics measures website traffic, referral sources, user demographics and visitor behavior. It can show you what pages are more popular than others (among several other useful insights). This type of data helps determine what pages are working and what pages need to be reconsidered. It removes any guessing from the equation and provides definite answers for the direction of the design.

At Red Orange Studio, we pride ourselves on creating designs that are not only fresh and innovative, but strategic and effective. We solve problems by asking the right questions, looking at your analytics and ensuring a solid strategy is in place:

• How are you compiling data?
• What challenges are you facing?
• What’s your goal?
• How do you define success?

We’re here to help you reach your target and communicate with the best design solution possible. Let us know how we can help you today!