The PowerPoint template was designed for use in internal and externally facing presentations. The presentation featured multiple versions of slides with placeholder text, photos and graphs that the AIR team could replace independently with real world data, organizational values and timelines, as well as team photos. Each slide in the template was crafted to echo AIR’s new brand colors, shapes, fonts and icons. Reflecting the organization’s brand elements throughout the template now allows all future presentations to remain consistent with AIR’s refreshed identity.
In addition to servicing AIR with web and digital marketing as their brand partner, we designed The AIR Professional File in 2019 and 2020. This quarterly publication is a peer-reviewed publication in which members write articles that are published and reviewed by other members. We created a template that AIR’s internal team could use to update on a quarterly basis. We intentionally applied design solutions to make the dense academic content more digestable and also meet the client’s specific criteria for articulating data clearly and accurately. Moreover, we helped to boost the document’s digital visibility via online search by extracting individual articles as stand-alone documents and HTML web pages.