HG Design Studio
Based in Richmond, Virginia, HG Design Studio is a civil engineering, land planning and landscape architectural firm, committed to providing beautiful, functional, affordable design. HG came to Red Orange seeking an updated website design that was easy to maintain, along with new web copywriting and custom photography to reflect the caliber of their impressive work and show the people behind it.
Creative Services
Website Design & Development
Copywriting
Website Training
Collaborative Approach
Red Orange collaborated with the HG marketing director to write new copy for the website. Red Orange also coordinated the photography with our partner, Kristen Seward. Along with our art direction, Kristen was able to capture authentic, creative photos of the HG team, telling the story our client was looking for.
Solution
Red Orange developed a framework and hierarchy for HG’s new website. These design solutions elevated the content to show HG’s work at its best, while highlighting their services through custom icons and clear copywriting.
Outcome
As a result of our collaborative website redesign, The HG Design Studio team was able to successfully communicate to their different audiences and better represent the caliber of work they provide to Virginia. They were also able to better manage their website internally, utilizing their new WordPress-powered portfolio.
