Virginia CEOs: A Modern Identity for a Legacy Network

Virginia CEOs, formerly Virginia Council of CEOs, came to Red Orange Studio seeking a fresh introduction to the market. Their outdated brand and website caused confusion around their name, limited event marketing, and failed to connect with the next generation of diverse business leaders. Our team delivered a full rebrand, updated messaging, and a custom website that now positions the association for growth and longevity.

A Brand Strategy for Growth and Connection

Leveraging weeks of research and insights provided by Brand Federation, we refined the brand story to reflect authenticity, accessibility, and growth. Working alongside the client’s video partner, we created new photography and video assets to show the diversity of members and the value of peer-to-peer connection. Our art director and UX designer collaborated closely to produce an engaging visual identity and seamless digital experience.

Virginia CEOs Rebrand and Website Refresh

We simplified the name from Virginia Council of CEOs to Virginia CEOs, aligning it with the acronym VACEOs and clarifying its pronunciation. The refreshed logo, expanded color palette, and updated messaging created a modern, approachable brand that reflects the momentum of its members. From a robust WordPress website to branded templates, event signage, and an ambassador toolkit, we equipped the client with everything needed to communicate clearly and consistently.

Nonprofit Rebrand Creates Excitement and Empowerment

The rebrand energized members, who embraced the unified messaging that reflects their values of growth and connection. Event collateral and digital campaigns have strengthened outreach, while the WordPress site empowers staff to manage updates with ease. By addressing brand confusion and modernizing the experience, Red Orange positioned Virginia CEOs to attract new members and remain the region’s largest CEO network for decades to come.