West Creek
You could say that we have grown up with the team at West Creek. They came to Red Orange as a startup business with only three employees several years ago. As their marketing and creative needs evolved, the Red Orange team responded. In 2018, they were ready for a brand refresh that would position them as a leader in the industry of no-credit needed financing.
Creative Services
Brand Development
Website Design & Development
Print Design
Copywriting
Direct Mail
Signage/Point of Purchase Displays
Web Banner Ads (digital campaign)
Tradeshow Graphics
Collaborative Approach
The Red Orange team collaborated with the West Creek partners to clarify their brand message, write, design and develop a new website and create branded collateral material to share with their retail partners.
Solution
To differentiate them in their industry, Red Orange coordinated custom photography to capture real live team members at work in a local Richmond, Virginia office. And a new tagline emphasizes the simple, fast and transparent experience that is part of the brand promise. Tradeshow booth graphics provide the brand consistency needed to ensure the West Creek experience is congruent from start to finish.
Outcome
With a refreshed brand, new website and collateral in place, West Creek was in position for a successful digital campaign. Red Orange and our partners collaborated with the client to create HTML5 display ads as well as print and social media ads designed to help boost brand awareness and increase sales. The first multi-channel campaign assisted West Creek in expanding into the tire market while an additional campaign is targeting the stable and profitable furniture market.