Wonderly Lights

Grand Illuminations, one of the Buzz Franchise family of brands, came to Red Orange with a problem: they felt the brand lacked whimsy and emotion, was too difficult to remember and spell, and didn’t position the brand for growth. Fortunately, they had a leadership team, marketing experts and franchise owners who understood the value of a well-developed brand. Together, we embarked on a Wonderly journey.

Creative Services

Brand Strategy

Brand Naming

Logo Design

Print & Collateral Design

Environmental Graphics

Wonderly Brand Strategy Visuals
Grand Illuminations Logo
Grand Illuminations Visuals

A Magical Brand Strategy

We conducted a brand audit, gathered stakeholder input, studied customer perceptions, identified the brand archetype, crafted a brand strategy, created a visual identity, expanded the color palette and produced marketing collateral. The new brand, Wonderly Lights, evokes the whimsical, magical spirit of the holiday season, while refining the messaging of the brand to include year-round premium outdoor lighting displays. It’s elegant, awe-inspiring and joyful.

Wonderly Logo
Wonderly Logo Seal
Wonderly Logo Horizontal Format

Wonderly Lights Rebrand

The visual identity conveys magic and lighting solutions, with a color palette that expands the brand’s relevance. It’s easy to say and remember, and is successful on everything from truck wraps to apparel. The message is clear and engaging – We Are Wonderly.

Wonderly Rename
Wonderly Flyers
Wonderly Color Palettes

Just in Time for the Holidays

Collaborating with the Buzz Franchise marketing team, we delivered the new brand just in time for holiday season promotion. Wonderly Lights is positioned for growth as a premiere outdoor lighting company delivering elegant and professional services with a touch of whimsy – all year round.

“We have had a wonderful experience working with Red Orange Studio during our rebranding journey from “Grand Illuminations” to “Wonderly Lights.” They provided exceptional dedication in showcasing their expertise with a blend of strategic insight, adaptability, creativity, and patience. Red Orange Studio seamlessly incorporated our evolving vision, from visually appealing designs to messaging that resonated with our target audience. They persisted in crafting a unique brand identity that sets us apart. Thanks to their dedication and expertise, we successfully re-entered the industry just ahead of the busiest time of the year.”

— Angela Zerda Paules, Chief Marketing Officer at Buzz Franchise Brands – A multi-brand franchising company