Virginia Voice Rebrand Earns MASHSMD Excellence Award

At Red Orange Studio, we believe in the power of creativity to connect, to engage, and to make an impact. That’s why we’re honored that our rebrand for Virginia Voice has been selected by the Mid-Atlantic Society for Healthcare Strategy and Market Development to receive a MASHSMD Excellence Award—a recognition that celebrates innovation and impact in healthcare marketing.

Virginia Voice is a nonprofit on a mission to connect individuals with disabilities to news, information, and culture using technology and the human voice. When they approached us with a request to modernize their visual identity, we saw an opportunity to do more than just create a logo—we saw a chance to amplify their message and make their mission more visible, accessible, and powerful.

Together, we created a brand identity that reflects the heart of Virginia Voice: connection, inclusion, and community. The logo design uses sound waves to form the shape of Virginia, with colorful bars symbolizing both diversity and human connection. Most importantly, the design meets ADA accessibility standards, reinforcing our shared commitment to equity and belonging.

Since the rebrand launch, Virginia Voice has seen:

• A 7x increase in Facebook engagement
• A 75% boost in LinkedIn page views
• A surge in community pride, with a demand for branded hoodies, mugs, and merch

We’re especially proud of the story this brand tells—not just in design elements, but in its ripple effect. The new identity has helped Virginia Voice show up with clarity and confidence.

Why It Matters

Receiving an award is always an honor, but what makes this one so meaningful is the why behind the work. This project exemplifies what drives us every day at Red Orange: purposeful design that makes a positive impact in the community. It’s a reminder that thoughtful branding can amplify voices and bring people together.

To the team at Virginia Voice—thank you for trusting us with your story. To our partners at Feedback – thank you for providing the ethnographic research and insights that informed our design. And to our team members who put their whole hearts into this project – thank you for creating impact.

Want to hear more about the Virginia Voice rebrand? Watch Yvonne Mastromano tell her story here.

Let’s keep doing good—together.

If you’re a nonprofit or purpose-driven organization ready to refresh your brand, we’d love to help you make an impact. Let’s talk!