Health In Mind: Building a Brand for Wellness
Health in Mind, a mental health counseling company, came to Red Orange when they realized they needed a brand presence to match their growing and evolving business. Through a strategic and collaborative process, we created a refreshed logo, which became the launching pad for a new user-friendly and responsive website.
A Strategic Approach to Brand Development
By partnering with the team at Health in Mind, we learned about their business, clients, industry and goals. What began as a massage therapy company was now a growing wellness company providing a range of counseling and therapy services, delivered by a team of professionals. We quickly understood the mission and message of Health in Mind – and helped bring them to life in a new logo and website.
Logo Design with Health in Mind
Our logo design process always starts with a conversation to better understand the brand personality and the core of who they are and what they represent. Health in Mind is more than a group of individuals dedicated to providing counseling services in support of mental health. They have an inherent belief in the mind/body connection and desire to be a resource for tools, information and inspiration. That essence drove the design for a refreshed logo that embraces the concept of breath and wellness.
Website Redesign to Inform and Inspire
With the logo as visual inspiration, the Health in Mind website was ready for a sound content strategy to guide the user experience. Health in Mind wanted to ensure new patients could quickly understand their practice culture and personality, while also making it easy to get connected and find the right therapist to meet their needs. They also wanted to offer more to current and potential patients in the way of tools and resources to empower individuals to learn and grow even outside of sessions. By taking the time to work through the information architecture and technical requirements, Health in Mind now has a solid foundation to build on for years to come.
