Virginia Community Capital
Virginia Community Capital is a community development financial institution dedicated to creating jobs, enhancing the quality of life and providing vibrant communities in underserved markets and regions. Since they were established in 2006, VCC has grown and expanded, partnering with national, state and local social investors to create more than $900 million of impact in Virginia. They turned to Red Orange Studio to help tell their story of impact and partnership.
When the COVID-19 pandemic created fear and uncertainty in 2020, VCC sprang into action with a call to respond, rebuild and reimagine the future of communities and small businesses. Red Orange helped support this initiative by creating a website for the Small Business Development Center of the Capital Region and producing a video for VCC stakeholders to summarize the challenges and accomplishments of an extraordinary year.
Creative Approach
VCC then engaged Red Orange to develop a campaign for their 15th anniversary that would build awareness about their work to support change makers in their communities. We developed the campaign theme, logo, and microsite, as well as a series of written and video features to tell the stories of their client and partner impact.
Solution
As a result of the campaign and the story-telling platform it created, VCC had the opportunity to share its story and solicit engagement that wasn’t limited by the restrictions of a COVID-19 world. It was a powerful trip down memory lane that also served as a jumping off point to reimagine the future and the role VCC would continue to play in the realm of social impact for years to come.
