Urology of Virginia

Urology of Virginia wanted to celebrate their 100 years of innovation. They had a vision to create four wall installations to honor their founders, capture their milestone moments, and recognize current providers, residents and fellows. Red Orange helped take those ideas from concept to reality, designing features that not only achieved that purpose but also sought to visually elevate the brand.

Produced and installed by Worth Higgins & Associates

Creative Services

Environmental Graphics

Copywriting

Creative Strategy

Urology of Virginia Wall Installation
Urology of Virginia Wall Installation
Urology of Virginia Wall Installation
Urology of Virginia Wall Installation

Creative Approach

There were practical challenges the team needed to problem solve, including the need for the provider wall to be flexible and easy to update. The history wall, on the other hand, presented the challenge of curating information. Red Orange worked closely with the client to collect and review years of historical documents and artifacts and identify those most important moments for inclusion. 

Urology of Virginia Wall Installation
Urology of Virginia Wall Installation

“The History Wall is an effort that took 2 years to research and you executed it to perfection, working within a budget and providing the materials, craftmanship and ingenuity that was over the top.”

— Lindy Rinaldi,
Director of Marketing
Urology of Virginia

Solution

By partnering with an environmental display expert, we selected materials that looked beautiful and provided the flexibility needed. We guided our client through the options and decisions, removing some of the stress by acting as an extension of the team. Our shared goal was to ensure a successful unveiling at their 100th anniversary celebration.

Urology of Virginia Wall Installation
Urology of Virginia Wall Installation

A Happy Client

This was such a unique project to work on. It was incredibly satisfying to piece the puzzle together and have a great time with our client along the way. Their anniversary celebration was even featured on The Today Show! Ultimately, helping our clients make impact and hearing that we were successful is what drives us to #domoregood.