WeSolve: Global Relocation Management Rebrand

Long-term client Hilldrup, an East Coast residential and commercial moving company, recently acquired a global corporate logistics company and turned to Red Orange for brand naming and brand strategy. The challenge at hand was to navigate a complex hybrid brand architecture, distinguishing the new division from Hilldrup while ensuring alignment with shared cultural values. Adding to the complexity, a quick brand rollout was imperative due to the swift acquisition period.

Creative Services

Brand Strategy

Brand Naming

Brand Messaging

Logo Design

Brand Style Guide


Print Design

Animated Video

Developing Brand Messaging and Visual Identity

Through a strategic brand naming process, Hilldrup selected a name that encapsulated the key benefits and allowed for future growth: WeSolve Workplace Environments. Building on the brand naming, we developed a captivating logo design, a brand video, and a comprehensive brand style guide. The result was a brand identity that not only set WeSolve apart but also resonated with their nationwide logistics services.

Box with WeSolve branded moving tape showing the WeSolve icon
WeSolve services flyer front and back

“The accelerated brand rollout by Red Orange Studio was nothing short of impressive. They not only met our tight timeframe but exceeded our expectations in crafting a brand architecture that truly sets us apart in the industry.”

– Scott Snead, President, WeSolve™ Workplace Environments

Accelerated Brand Rollout Success

Because of our longstanding relationship with Hilldrup, we were able to ramp up quickly and successfully execute a rapid brand rollout for WeSolve Workplace Environments within the challenging timeframe dictated by the acquisition period. The new brand architecture, including the name, identity, and messaging, positioned WeSolve uniquely in the corporate logistics landscape. Despite the tight schedule, the project achieved its goals, establishing WeSolve as a distinct entity with a national reach, separate from Hilldrup’s regional identity.