Threads Uniform Agency

Ukrop’s Threads came to Red Orange Studio to help them rename their Richmond-based company to better align with the more national, forward-thinking organization they had become. Our brand strategists worked with their marketing team to launch a new name – Threads Uniform Agency – and craft a brand strategy, create a new logo and develop a strategic communication plan to roll out the new brand.

Creative Services

Brand Strategy

Logo Design

Website Design & Development

Content Strategy


Print & Collateral Design

Custom Photography

Brand Strategy Positions Threads Uniform Agency for Growth

Working with the VP of Sales & Marketing, our team helped leverage the new name as an opportunity to create a fresh new visual identity that resonated with their customers and positioned Threads Uniform Agency for growth. After a thorough brand audit, competitor reviews and customer interviews, we made strategic recommendations and helped revise their messaging, incorporating input from various decision makers and stakeholders.

Content Strategy Informs Threads New Website

Audience personas developed in the brand strategy helped provide insights that informed the UX design of a new website. One of Threads’ differentiators is their customized, personalized approach to creating uniform programs. We were able to highlight this personal customer service through custom photography of their people and their work.

Threads Photography - Client Smiling
Threads Website Pages

“Collaborating with the brand and website team at Red Orange has positioned our organization for the next stage of success and growth. We genuinely appreciate the strategy and creative they provided as we refreshed our brand.”

— Stefanie Rogers,
VP of Sales & Marketing
Threads Uniform Agency

Threads Photography - Client Stefanie

Threads 25th Anniversary Celebration

With a WordPress website, the Threads team is equipped to easily make content updates to support their marketing initiatives. They are also able to protect the integrity of their new brand with a new style guide and assets that enable them to produce materials internally that are consistent with their new brand. The Threads Uniform Agency visual identity and website provided a strong platform for the company to launch their 25th Anniversary celebration.