Updating your website is never an easy undertaking. And maybe you’re not totally sure if an overhaul of your website is the financial investment you want to make right now. But if your website needs work, you’re not going to make a good first impression.

People are visiting your business online before they walk in your door or decide to work with your company. And more often than not, they’re making snap judgements about the security, reliability and legitimacy of your business based on what they find on your site. Here are five signs it might be time for a website refresh.

1.   Your website doesn’t look like your brand.

If the image you want to portray isn’t coming through on your website, your customers may get the wrong impression. Want to be perceived as fresh and innovative? Content, colors and design matter.

2.  Customers can’t find what they’re looking for.

If you look at your analytics, are visitors coming in and then bouncing right out? Or are they clicking around erratically but never taking action? Attention spans are short and if customers get frustrated, they’ll go somewhere else. Clear site navigation and a strong link strategy help customers have a positive experience with your brand.

3. It’s hard to make updates and things keep breaking.

Technology evolves and so should your website. If updating content makes you cringe and weird things keep breaking on your site, it’s time to take a closer look at your platform. You owe it to yourself AND your visitors!

4. The site isn’t mobile friendly.

Mobile traffic on websites is booming. According to Statista, mobile devices generated 54.4% of global website traffic—meaning over half of the users on the internet are accessing sites from their phone. If your content isn’t easy to navigate via phone or tablet, you could be missing the opportunity to capture paying customers. A dynamic desktop experience absolutely needs to translate to a seamless mobile experience.

5. It isn’t accessible to all users.

If your website isn’t accessible up to current ADA standards, or you don’t have a privacy policy on your site, you could be alienating potential customers PLUS opening yourself up to an (avoidable) lawsuit.

Updating your website isn’t always the easiest thing to do, but our team tries to make it as painless as possible for our clients. We’ll work with you to organize your content, streamline navigation for your user and come up with an aesthetically pleasing, well-built website that is constructed with today’s best practices in mind. And best of all, we’ll give you a site that can grow with your business and we’ll give you tools and training to take your website management into your own hands.

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