Distinctive Art Source
One of the country’s premiere healthcare art consultancies, Distinctive Art Source (DAS) has relied on the Red Orange team for marketing and creative support since 2009. We’ve worked together to create their brand story, launch a new website, write and design whitepapers, execute an email marketing newsletter and develop brand standards. As the healthcare art industry expanded and a new generation of decision makers emerged, DAS asked us to help them explain exactly what makes them so distinctive – and position the DAS brand as an innovative leader in the marketplace.
Creative Services
Video Production
Website Design & Development
Marketing Strategy
Print Design
Tradeshow Graphics
Solution
Red Orange collaborated with DAS to create an infographic branding video featuring all the key stakeholders involved in the healthcare art process. Red Orange created the video strategy, wrote the script, designed the graphics and developed a comprehensive launch campaign including blog posts, email marketing, social media and tradeshow graphics.
Outcome
The branding video illustrations quickly became brand icons that have been applied to everything from nametags to the Distinctive Art Source website. Branded images appear on the website, business cards and presentation templates to provide consistency. The DAS team now has a variety of marketing tools and materials that differentiate the brand in an increasingly crowded marketplace.