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Writing for the Web
Why is writing for websites different from other copywriting? Writing for websites is very similar to copywriting for billboards – you have about 3-5 seconds to make an impression as people move past…
How to Maximize Web Accessibility
A website is more than a piece of artwork, a digital billboard for your brand. It is a tool your site visitors use to learn more about you, what you offer and how to engage with you. But not everyone…
The PIP Project Supports Six Virginia Nonprofits
In May of 2021, we announced Shalom Farms as the first recipient of our 2021 PIP Nonprofit Award. PIP stands for ‘People Inspiring People’ and was established in 2018 as an intentional outreach…
Building Your Website Is Like Building a House
When it comes to the technical aspects of a website, there are a LOT of terms thrown around. If you aren’t familiar with them, they can sound pretty overwhelming. But it doesn’t have to be. Let’s…
Do You Know Your Audience?
If I’ve learned anything over the last 20 years, it’s that a successful project starts with defining your audience. It sounds easy, right? Obviously you want to talk to the individuals who are going…