The Greater Richmond Transport Company, commonly known as GRTC, is one of the oldest transit companies in the United States. Through the decades, GRTC has had to adapt to the myriad of rapid technological, geographical and demographic changes in the Richmond area. In 2018, they expanded and improved their systems once again by introducing the first Bus Rapid Transit Line called GRTC Pulse. This division was created to specialize in transport that would operate faster than traditional buses, running every 15 to 30 minutes. GRTC needed new maps to include as a vital part of their larger communications plan during the Pulse unveiling. So, they returned to Red Orange for guidance on how to visually convey the massive changes to their existing maps while integrating Pulse bus routes so GRTC riders could easily understand the changes.