Habitat for Humanity of Greater Charlottesville
Habitat for Humanity of Greater Charlottesville came to Red Orange to transform their Campaign Case for Support (a text-heavy, 16-page document) into a highly visual, concise and compelling Campaign Viewbook for campaign volunteers and Habitat staff to share with prospective donors. The result was a visually compelling document that tells the story of Habitat for Humanity, the need for support and the impact of their work in the Greater Charlottesville area.
Creative Services
Print & Collateral Design
Creative Approach
The Red Orange team collaborated with the client to understand the project goals and create a compelling booklet that functions as both a conversation starter and a leave-behind piece. We incorporated stakeholder input and review into the process to foster support from various internal and external audiences.
Solution
Working with existing photography, the Red Orange team developed graphic treatments and visuals to bring the message and visuals to life.
Outcome
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