Christine and Aaron Holley, the owners of Wasserhund Brewing Company, carved out a niche for themselves in the brewery industry as a family-friendly, dog-loving microbrewery that serves great German beer and delicious hand-crafted pizza. They wanted to capture the spirit of Wasserhund – and the people who make it a family. Preparing to open their second location, they wanted to create a consistent and authentic brand that reflected who they were and what made them special.

Creative Services

Logo Design & Refresh
Website Design & Development

Exterior or Event Signage

Wasserhund Brewing Company Logo Redesign and Strategic Presentation

Creative Approach

The Red Orange team embarked on our Discovery Process (that may have involved a few taste tests!) and learned as much as possible about Wasserhund. We worked with Christine and Aaron to help them articulate their core values, develop their customer personas, craft their key messages and communicate their brand story. We explored their brand archetype and identified their brand voice. And ultimately, we arrived at their tagline – a slogan that captures the brand essence, resonates with customers and fosters a sense of belonging: Unleash Good Times.

Wasserhund Brewing Company Responsive Website Redesign


The brand strategy set the foundation for a brand refresh and updated visual identity along with a new website. The Red Orange team problem-solved around several design challenges the client was having with the existing logo. The new logo not only reflects the brand story but it also works well in various sizes on a wide range of applications including the website, signage, beer can labels, merchandise and car wraps.

Working with our partners at Journey Seven Media, we captured the vibe and personality of the Wasser-family with updated photos and video.

View the Wasserhund Site
Wasserhund Brewing Company T-Shirt Design
Wasserhund Brewing Company Car Wrap
Wasserhund Brewing Company Photography and Updated Glassware


When the new location opened, Wasserhund had a cohesive, authentic brand that felt great for the team and their customers.

Wasserhund Brewing Company Photography of Cheers