Iron Sheepdog

The team at Iron Sheepdog was poised for growth in early 2021 and came to Red Orange to refine their messaging, refresh their website and create a consistent user experience for the brand.

Iron Sheepdog | Journey Seven Photography
Iron Sheepdog | Color Palette
Iron Sheepdog | Type Approach

Creative Approach

As a technology platform in the short haul trucking industry, Iron Sheepdog differentiated themselves based on the simplicity of the tool and the superior customer service provided by the team. A brand audit revealed that these messages were not clear on the website or in their branding. The Red Orange team provided creative recommendations and brand strategy to refine the logo, update the color palette and craft the messaging to better position Iron Sheepdog in the marketplace.

Iron Sheepdog | Website preview on laptop

Results Three Months Post-Launch

Increase in Users


Increase in Sessions


Increase in Direct Traffic


Iron Sheepdog | Website Pages


The updated website features clear messaging for three distinct audience segments, with a separate call to action for each. We worked with our partners at Journey Seven to simplify the product with videos that make complex information easier to understand. And we enhanced the visual experience with custom photography that supports the brand objectives and focuses on the people who make up their team.

Iron Sheepdog | Website on Cell Phone


As Iron Sheepdog enters new markets and continues to scale, the website provides a consistent customer experience that is simple, friendly and aligned with the brand.

Jake Liebler, CEO, talks about the partnership with Red Orange Studio

Iron Sheepdog | Journey Seven Photography | Man with Iron Sheepdog Hard Hat
Iron Sheepdog | Journey Seven Photography | Dump truck detail