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Optima Health

Living Well After

With more than 30 years of experience in the health insurance arena, Optima Health, a division of Sentara Healthcare, is a nationally recognized provider of health plan coverage and innovative wellness programs. Optima, a Red Orange brand partner, has consistently approached us to assist them in their goal of growing their provider base and spreading awareness in North Carolina with the creation and execution of print and web projects to showcase and debut their new insurance campaigns, plans and services.

Creative Services

Website Design & Development
Motion Graphics
Copywriting
Print Design

Optima Responsive

Collaborative Approach

Red Orange worked closely with Optima Health to bring this beneficial information to life in a way that would be attractive, digestible and educational to providers. We worked strategically with the client to suggest a size and format that would be easy to share depending on each medium and the specifications of each project.

Solution

Red Orange utilized a number of mediums to execute the several different Optima campaigns. These solutions fulfilled their goals of creating marketing collateral that would leave providers with informational resources and references to These have included a landing page featuring custom infographics, posters, videos with custom motion graphics and audio, flyers, brochures and more.

Optima Print