Rock River Homes
With a strong position in the marketplace and a unique differentiator, Rock River Homes was positioned for rapid growth and they turned to Red Orange Studio to help make that happen. The Rock River Homes rebrand provided this family-owned business with a fresh new visual identity, along with a brand style guide and suite of marketing materials to help them create a more consistent and professional online presence.
Serving as an extension of their marketing team, Red Orange has overhauled the Rock River website, captured compelling photography and videography to help tell their story, developed templates, and created a variety of sales and marketing collateral to support their goals.
Creative Services
Logo Design
Print Design
Graphic Design
Environmental Design
Branding
Content Strategy
Copywriting
Website Design & Development
Photography & Videography
Rock River Homes Website Improves Experience for Customer and Team
The Rock River team wasn’t able to update content on their existing website, which was not responsive. It was important to them that a new website resonate with their customers and be simple to manage on the backend. The Red Orange web team helped Rock River Homes overhaul their website —reorganizing existing content and crafting new material with user experience in mind. We redesigned the structure and style of the site, capturing custom photography and video to better tell their story. The backend of the website was designed to allow their marketing team the freedom to add content and make updates easily.
Results 6 Months Post-Launch
Increase in Pageviews
85.42%
Reduction in Bounce Rate
81.42%
Branded Sales and Marketing Materials Provide Cohesive Branding
Together, we’ve created brand materials and collateral that cohesively reflect the warmth and familiarity of the Rock River brand. We’ve helped them create a consistent look and feel for their materials and provided them with tools they can use to execute on many of their marketing tactics internally.
Rock River Homes has a wide variety of building plans as well as custom homes. To accurately reflect the breadth of their offerings, the client needed an introduction package highlighting their plans. We created a custom pocket folder with adequate space for sales sheets, documents, a business card and more. It also features a custom illustration on the cover, showcasing one of Rock River’s most popular plans.
A Custom Package
Rock River Homes has a wide variety of building plans as well as custom homes. To accurately reflect the breadth of their offerings, the client needed an introduction package highlighting their plans. We created a custom pocket folder with adequate space for sales sheets, documents, a business card and more. It also features a custom illustration on the cover, showcasing one of Rock River’s most popular plans.
Customer Testimonial Videos
In addition to capturing custom photography highlighting the warmth of their team and their space, we also filmed b-roll video and created customer testimonial videos designed to tell the success stories on the website and social media.
Email Marketing Templates
To support the team’s marketing goals, Red Orange created a custom email newsletter template the Rock River team can use to consistently and easily communicate with clients and prospects.
