UZURV
UZURV is an innovative transportation company that provides adaptive transportation for those who have special healthcare needs or disabilities. Through their partnerships with paratransit and healthcare organizations, they are able to offer the community a new level of care and door-to-door support in ADA and public transportation services. Because of rapid company growth, UZURV was in need of a team of experts who could wrangle their brand and tackle numerous projects that required a variety of technical solutions.
Creative Services
Brand Guide
Website Design & Development
Print and Digital Ads
Online Learning Curriculum Development
Copywriting
Pitch Deck Design
Web Banner Ads (digital campaign)
Tradeshow Graphics
Collaborative Approach
UZURV needed an agency to step in as their go-to creative team; a group of people to really partner and work side-by-side with as an extension of their internal team. The Red Orange Account Manager was able to deep dive into UZURV’s audience and industry, taking the time to understand the client’s challenges, goals and marketing strategy. Tackling one objective at a time, the Red Orange team worked with UZURV’s marketing director to refine their brand identity, design and develop a new website and create branded Hubspot forms and email communications.
Solution
After providing some clarity on brand identity and recommendations for visual consistency, the Red Orange team quickly turned around a refreshed website design. We used a pre-existing WordPress theme that enabled the client to easily go into the backend of the website to edit content and build pages. We worked with the client to streamline blog content and create an insights/blog page to house lead generation content. We also helped to streamline the old website sitemap to distinguish the Rider/Driver audience from UZURV’s main audience – healthcare and transportation companies.
In addition to the website and other brand collateral, the Red Orange team worked with UZURV to create an online curriculum through Knowbly (now Turning), providing graphic and video assets, copywriting and technical strategy. Our agile design lead on this project was able to learn a new learning platform within days to turn around the first module in a short time-frame. This mission critical work has enabled UZURV to provide an online credentialing program for their drivers.
Outcome
After just a few short months of beginning work with our team, the client quickly moved into a larger retainer relationship with Red Orange. Our impact reaches beyond just providing creative solutions… we’re adding value by developing RFP templates, Hubspot landing page templates, and technical diagrams. Collaborating as true brand partners, our relationship with UZURV continues to strengthen with each new project as they grow even more as an innovative transportation company.
