Wasserhund
Christine and Aaron Holley, the owners of Wasserhund Brewing Company, carved out a niche for themselves in the brewery industry as a family-friendly, dog-loving microbrewery that serves great German beer and delicious hand-crafted pizza. They wanted to capture the spirit of Wasserhund – and the people who make it a family. Preparing to open their second location, they wanted to create a consistent and authentic brand that reflected who they were and what made them special.
Creative Services
Logo Design & Refresh
Website Design & Development
Exterior or Event Signage
Strategy
Copywriting
Creative Approach
The Red Orange team embarked on our Discovery Process (that may have involved a few taste tests!) and learned as much as possible about Wasserhund. We worked with Christine and Aaron to help them articulate their core values, develop their customer personas, craft their key messages and communicate their brand story. We explored their brand archetype and identified their brand voice. And ultimately, we arrived at their tagline – a slogan that captures the brand essence, resonates with customers and fosters a sense of belonging: Unleash Good Times.
Custom Loyalty Program
Once the website was launched, we helped Wasserhund develop a custom loyalty program that helps them capture first party data and engage with customers, ultimately increasing the revenue and continuing to build a community of loyal customers.
334
customers joined the loyalty program within the first 30 days
Solution
The brand strategy set the foundation for a brand refresh and updated visual identity along with a new website. The Red Orange team problem-solved around several design challenges the client was having with the existing logo. The new logo not only reflects the brand story but it also works well in various sizes on a wide range of applications including the website, signage, beer can labels, merchandise and car wraps.
Working with our partners at Journey Seven Media, we captured the vibe and personality of the Wasser-family with updated photos and video.
Digital Ad Campaign
Located only a few miles from the Virginia Beach Oceanfront, Wasserhund wanted to increase sales from summer tourists. Red Orange developed and launched a digital campaign that included targeted mobile display ads and a Waze campaign which helped increase revenue in the Virginia Beach location.
Outcome
When the new location opened, Wasserhund had a cohesive, authentic brand that felt great for the team and their customers.
