branding

The best creative doesn't work without a solid brand strategy.

Anyone can execute tactics. A trusted branding partner helps establish the brand strategy that guides every marketing tactic.

We ask a lot of questions. And we do our research. Because solid branding begins with an understanding of your business, industry, stakeholders and goals. Working with our brand strategists is a collaborative and engaging process that results in a clear brand strategy and a foundation for compelling marketing tactics.

Featured Branding Work

FirstSpark

Red Orange Studio creates new visual identity and website for nonprofit, FirstSpark (formerly Smart Beginnings Virginia Peninsula).

WeSolve

Through a strategic brand naming process with long-term client Hilldrup, a new brand was created: WeSolve Workplace Environments.

Wonderly Lights

Red Orange Studio delivers wonder and awe with rebrand for franchise Wonderly Lights.

Branding Capabilities

Brand Audit

We’ll take a thorough look at how your brand is showing up in the marketplace and provide insights and recommendations to strengthen your brand consistency and positioning.

Brand Messaging

Let us craft your brand message to help communicate compelling, consistent messages that reflect your brand personality and tell your brand story.

Brand Architecture

When introducing a new product, our brand strategists help define a structure for your brand that fits your company’s growth goals, creates clarity and reduces brand confusion.

Brand Naming

Your brand name is one of your company’s most important assets. If you’re adding new services, expanding to a new market or growing through a merger or acquisition, our naming strategists will help position your brand for success. View a brand naming success story.

Logo Design

A logo design is more than a mark — it represents your brand out in the world. It should be strong, meaningful and make a big impact. We’re here to help you come up with a logo design that is perfectly crafted to reflect who you are, what you do, and how you make a difference.

Visual Identity

Let us bring your brand strategy to life with a visual identity system that reflects your brand and provides the tools and structure for consistent marketing. Strong typography, thoughtfully selected brand colors, and artfully crafted graphic elements can make your brand stand out in the marketplace. See how we helped create a dynamic visual identity system for a local nonprofit.