Susie Fife

Creating Solutions to Your Business Challenges
Fueled by a passion for business excellence, genuine relationships and social impact, Susie Fife founded Red Orange Studio in 2005 and has grown the company into a team of top-notch designers, illustrators, developers/programmers, copywriters, photographers and other creative professionals. Susie believes that every business can serve as a catalyst for good in their community so she launched The PIP Project in 2018, an intentional community outreach initiative in collaboration with other agencies in Virginia.

As a branding professional, Susie enjoys the challenge of creating a solution to communicate a client’s product, service, message or strategy. From corporate branding to websites, Susie puts her creative juices to work while keeping in mind her client’s goals.

Changing The Way You Think About Agencies
You might label her as one of those “artsy” people, but make no mistake — she’s not your stereotypical flighty creative type. In fact, she’s rather militant about meeting deadlines and sticking within budgets, which is a pleasant surprise to her clients who’ve had bad experiences with creative teams. However, she’s also an authentic leader who brings transparency and grace to the conference table; and she’s committed to working with values aligned businesses who appreciate hard work balanced with family life. In other words, she’s not going to require her team to work unreasonable hours to get the job done. There’s a better way and she’s making it her personal mission to change the way marketing directors feel about creative agencies — one happy client at a time.

Team Spirit and Competitive Training Give Susie an Edge in Business
Susie graduated summa cum laude from Virginia Commonwealth University with a BFA in Communication Arts and Design. A scholarship athlete on the VCU women’s basketball team, Susie cultivated a competitive spirit that now pushes her to perfection with every project. Her team knows never to tell Susie they can’t do something; she repeatedly demonstrates that anything is possible. And she’s no stranger to the corporate world, having four years of experience in the financial industry before opening the agency.

Welcome to the Red Orange Family!
A wife, mother and community leader, Susie balances business, family and friendships with grace and style. You can expect a warm hug and a hot cup of coffee from this Iowa girl when you stop in to visit the Red Orange family in their Hybrid House co-working studio located in Richmond’s Northside.