Alana Kucharski

Designing Seamlessly
Alana approaches design with a simple belief: when it’s done well, it should feel effortless. Her work is grounded in creating intuitive, cohesive experiences that remove friction and allow users and customers to engage naturally—whether through digital platforms, brand systems, or multi-channel applications.

Bringing Clarity to Complexity
With a systems-driven mindset, Alana excels at translating complex ideas into clear, strategic solutions. Alana graduated summa cum laude from Virginia Commonwealth University, and over the last two decades has since gained expertise in a variety of roles. Her professional background includes expertise in digital marketing, experiential design, branding, Fortune 500 consulting, UI/UX, in-house creative leadership, digital marketing, and more. At Red Orange, she partners closely with clients to uncover underlying needs, asking thoughtful questions that lead to more effective outcomes. Her ability to bring structure to ambiguity ensures that each solution is not only visually compelling, but also aligned with real goals and long-term impact.

Rooted in Connection and Impact
Alana approaches design as both a creative practice and a means of creating meaningful impact. She is known for building strong, lasting relationships with clients and colleagues alike, bringing a thoughtful, collaborative energy to every project. Guided by a belief that design should make life easier for others, she is motivated by work that delivers both purpose and measurable results. Outside of work, Alana’s go-to creative outlets include illustration and watercolor painting.